The technology continuum

At the Digital Strategy Meeting run by IBDG at the Millennium Gloucester Hotel last week, Richard Mound, Associate Partner for Collaborative Innovation and Social Networking within IBM Global Business Services took the stage. He showed a continuum from the early 1990’s to the present day indicating the collaborative capabilities of their business. A truly fascinating presentation that would put many companies (my own included) in the late 1990’s/very early 2000’s!
In a previous post on this blog, I challenged marketers that with the current pace of change, they would be potentially unemployable within five or so years. But if there is really such a difference between a successful medium sized company and IBM in the year 2008, over what timescales are the changes in communication really going to become an issue to the majority of marketers and communicators who don’t keep abreast of new developments?