Twitter – Business Value for the Office Products Industry

Only last week I was in conversation with someone about social media who stopped me mid conversation to ask ‘What’s Twitter?’. My explanation covered details of ‘micro-blogging’, ‘character limitation’, etc. The person remained puzzled and after a while asked ‘So why do people do that?’.

It’s a good question from someone with no experience of the service. This is someone, whilst not connected with the office products market, could just as easily be a dealer, end user, PA or office manager purchasing stationery for a business.

What is the value of Twitter in our industry?

Communication is a two way process and Twitter offers the opportunity to both monitor what is being said about your business, respond, share news and business or market updates, answer queries, engage with customers to improve service and enter in to a true two way conversation. In fact, as Tweets (the individual updates) can be either private or visible to all, you are able to engage people who are not active, but just monitoring the conversation. All these features are of value to suppliers, wholesalers and other companies within the office products industry. Just go to www.search.twitter.com and type in “Post It Note” in the inverted commas and see who is talking about this product.

For more information on how Twitter can be used, see the Twitter Book from the Financial Aid Podcast.

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