Who is on Twitter?

In the Office Products industry, Twitter is very much in the ‘early adopter’ stages of its life cycle. But initial signs are good, with an increasing number of people setting up accounts daily.

A great article in The Times recently entitled ‘Twitter: all we need to be in the loop’ gives some hints and tips in addition to a brief beginners guide as well as some fascinating commentary on how people are using the micro-blogging platform.

But one thing I was asked recently was ‘How do we know who is out there, who to talk to and who has an account?’.

One way is to look at Twitter Search and put a relevant search term in the ‘Search’ box, such as ‘office products’ or a brand or product such as ‘Papershow’. You can then identify who is talking about it and see if you want to link to them.

Some office products dealers already have Twitter accounts to link with their customers. Office Essentials, Euroffice and UOE Limited are all UK dealers on Twitter. Some are literally getting the feel of it whilst others are starting to be more proactive.

In addition, other than myself, you’ll find people like Phil Jones, Sales & Marketing Director for Brother in the UK, Steve Hilleard of Office Products International fame and Dealer Support magazine on there.

If you’re in the office products market and on Twitter, attach a comment below with your Twitter identity and maybe we can work it out together!