The technology continuum

July 5, 2008 at 3:40 pm 1 comment

At the Digital Strategy Meeting run by IBDG at the Millennium Gloucester Hotel last week, Richard Mound, Associate Partner for Collaborative Innovation and Social Networking within IBM Global Business Services took the stage. He showed a continuum from the early 1990’s to the present day indicating the collaborative capabilities of their business. A truly fascinating presentation that would put many companies (my own included) in the late 1990’s/very early 2000’s!
In a previous post on this blog, I challenged marketers that with the current pace of change, they would be potentially unemployable within five or so years. But if there is really such a difference between a successful medium sized company and IBM in the year 2008, over what timescales are the changes in communication really going to become an issue to the majority of marketers and communicators who don’t keep abreast of new developments?


Entry filed under: Marketing, Marketing Careers, New Media. Tags: , , , , , , .

Technology meets paper-based stationery FIR Live to cover career challenges facing those outside the fishbowl

1 Comment Add your own

  • 1. FIR Live to cover « Moving Stationery  |  July 11, 2008 at 10:29 pm

    […] the FIR Podcast by Shel Holts & Neville Hobson will be covering the subject of my last blog, ‘The technology continuum’ in a live call-in show. The discussion which can be heard live on BlogTalkRadio or downloaded from […]


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