Stationery v Stationary

July 14, 2008 at 10:04 pm 1 comment

It’s not difficult, but is frighteningly frequent for people wishing to enter the office products industry to apply by letter or e-mail or to arrive at interview with presentations spelling ‘stationery’ as if it is an immoveable beast (stationary). Attention to detail is critical in any job application or interview situation. If two people appear equal but one has paid more attention to detail…which one will get the job? Worth a thought…if in doubt, check your spelling. No-one likes the inference that their market is going nowhere. Stationery is far from stationary.

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Entry filed under: Marketing, Marketing Careers, Office Products Market. Tags: , , , , , .

FIR Live to cover career challenges facing those outside the fishbowl Is commoditisation a state of mind?

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