Career benefits of blogging?

July 27, 2008 at 3:39 pm Leave a comment

It’s a matter of six months since I was enthused by Joseph Jaffe at a conference in London to get a grip of new media and address my concerns about being left behind as marketing and communications moved on. Since then I have become a daily listener to podcasts (see list of favourites to right), an avid reader of various blogs, have a LinkedIn profile which is 100% complete, got to grips with Twitter and Friendfeed and took the next big step into the world of WordPress and blogging.
I am now of a view that my profile online is far more complete than any CV. It is both constantly up to date and includes references, creative input and more personality than those two pages of A4 could ever do.
Seth Godin’s post earlier this year ‘Why bother having a resume?’ was more black and white. But the thought is not wrong. How much more an employer could find out about me from looking on the web.
Already we have certainly moved from mailing CV’s in a crisp C4 envelope to e-mailing them either directly to the company or to recruitment sites. It feels somewhat impersonal now. The ‘Bermuda Triangle’ that is the recruiters in-box. Often no response is received. Sometimes you get an instant response saying that you are unsuitable…this can sometimes be within minutes of clicking the ‘send’ button. No way anyone could have read the attachment.
For those of us who are engaging in new media, and certainly in areas such as PR, Marketing, Communications, etc where the recruiter should be engaging, why not direct people to your blog?
Put yourself in the shoes of the recruiter…many of us are already. How would you respond if someone didn’t send a CV, just a link to a blog and LinkedIn profile? What would you do…click the reject button as they haven’t sent the requested CV, or engage with the candidate?
Thoughts welcome.

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Entry filed under: Marketing. Tags: , , .

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