Seth Godin builds a community…or pre-orders for new book!

August 3, 2008 at 5:59 pm 1 comment

It’s easy to comment on what Seth Godin does…because he does so much that generates debate, thoughts, feelings and action. But his latest venture to support his book “Tribes: We Need you to Lead Us” has to be one of his best pieces of joined-up thinking.
The book suggests that everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. And the development of his exclusive on-line community “Triiibes” does just that.
The opportunity to use the features of Web 2.0 to create a tribe simplifies what would once have been a much more complex venture. It does, of course, help if, like Seth, you have the highest ranked blog in its field and a host of best-selling books to your name.
But the on-line Tribe that is being developed is only ‘special’ in one way…they are all people who have pre-ordered his book, due for release later this year. Again, Seth scores full marks. He does exactly what he professes is possible in terms of generating a tribe of like-minded people…and secures a vast number of pre-orders for his new book. The tribe, numbering over 2,200 at last count, are sharing information on blogs, in forums, by e-mail. They are able to befriend people, see biographies of each other, review job opportunities, review books, etc, etc. It is a true social community for people with an interest in leadership and development of communities.
So how can this model be used back in our own businesses, as we can see it working to date for Seth’s latest book launch?
Well, I imagine it is not so easy in all businesses. This community or “Triiibe” is full of like-minded people – internet-savvy who are used to being involved with social media. The stationery industry is less advanced in this sphere. However, the key is about the whole being bigger than the sum of the parts. People like to feel part of something. But that ‘something’ must add value to make it worth their involvement. There are many opportunities to do this within the stationery industry. They just need to be able to deliver on the promise…and I’m not sure they do that just yet.


Entry filed under: Communities, New Media, Office Products Market. Tags: , , , , , , , .

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1 Comment Add your own

  • 1. Johng418  |  July 19, 2014 at 11:48 am

    Merely a smiling visitor here to share the adore , btw outstanding style. Audacity, more audacity and always audacity. by Georges Jacques Danton. cegbdeedakfc


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