Social Media and the Stationery Industry

August 8, 2008 at 10:34 pm 1 comment

It’s a fact that consumers are starting to take the control away from the brands. And not everyone in marketing has caught on to this. Marketing is becoming more of a conversation. Brands act in a way the consumer doesn’t like and it is no longer the next door neighbour that hears about it…it’s the world. Blogs, review sites, social networks, podcasts, Twitter, amateur videos on You Tube, the list goes on.

What tools should marketers be using to keep up?

  • RSS Feeds: subscribe to RSS feeds to key marketing, media, technology and PR blogs. Only one of the Stationery Industry journals currently offers an RSS feed for their news so subscribe to the OPI feed. Hopefully the other key titles such as Channel Info and Dealer Support will follow suit soon
  • Google Reader: agregate all your RSS feeds into one place to enable easy scanning of all your favourite blogs
  • iTunes: subscribe to relevant podcasts via iTunes. Most of them are absolutely free and will quickly bring you up to speed in what’s happening in new media
  • Google Alerts and Monittor: Keep a track on your brands and what people are saying about them on the web by setting up your own alerts and track micro-blogging sites such as Twitter via tools such as Monittor

New media is constantly evolving and will shape future communications. Marketers who are not engaging need to take these first few steps. If you’re not monitoring your brands, you are missing the opportunity to engage with your customers, quickly address any issues or negative feedback and add value to the relationship.

Start today!


Entry filed under: Marketing, New Media, Office Products Market. Tags: , , , , , , , , , , , .

The low-hanging fruit Is print media dying?

1 Comment Add your own

  • 1. steve hilleard  |  August 9, 2008 at 7:57 pm

    Thanks for the mention jane. Keep up the blogging good work.


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