Are you doing or saying something of value?

November 22, 2008 at 2:10 pm 2 comments

picture2How much goes on in your organisation that really adds no value to the customer or to the bottom line?

I recently had a conversation with a very well respected person in the office products industry who said, ‘Don’t do every thing right, do the right thing‘.  Spot on! It is not that difficult to deliver a good standard of work on every project or request you work on…but are these things all important? Are you really being selective as to what adds value to your business or just being a ‘good egg’.

Doing the ‘right things’ and doing them well can only add value to the customer and the bottom line.


Entry filed under: Marketing, Marketing Careers, Office Products Market, Stationery. Tags: , , .

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2 Comments Add your own

  • 1. Peter Carter  |  November 23, 2008 at 10:58 pm

    Is there any such thing as “the right thing”? it can only be what one believes to be appropriate at a particular point in time. All decisions are only valid in the light of information available at a particular moment. A day, a week a month or more later it may or may not have been “the right thing”. I could never believe that there are such absolutes.

  • 2. janerowe  |  November 24, 2008 at 11:05 pm

    I think you may be missing the point. The ‘right thing’ is something that adds value at that point in time. If you survey people in most organisations I’m sure they will agree that many activities are done because ‘that’s the way things are always done round here’ without understanding the value that those activities add to the organisation.
    If more attention was paid to activities that add value to the customer and/or the bottom line of the business it would have a positive input on resource requirement, the business financials and the engagement of the customer.


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