The History of Stationery

December 6, 2008 at 8:50 pm Leave a comment

pencilsIn a recent blogpost entitled ‘Stationery v Stationary’ I challenged agencies and potential employees to ‘up their game’ and check the fundamentals in their presentations when selling their wares to stationery or office products companies.

Today I noticed a blogpost on the site of Ryman, the UK high street stationer, entitled ‘The History of Stationery’ that gives an interesting account of both the history and future of products within this category and the history of the term itself.

The confusion aparently dates back to the 15th and 16th centuries when there were two types of stationery retailers – a travelling sales person selling stationery in towns and villages and another type of outlet that was truly stationary – selling the same types of products, but from a static location.

Now if anyone who spells ‘stationery’ incorrectly in future pitches actually manages to explain their justification for the error, I will be impressed!

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Entry filed under: Marketing Careers, Office Products Market, Stationery. Tags: , , , .

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