Twitter – Business Value for the Office Products Industry

January 3, 2009 at 7:44 pm 3 comments

twitterOnly last week I was in conversation with someone about social media who stopped me mid conversation to ask ‘What’s Twitter?’. My explanation covered details of ‘micro-blogging’, ‘character limitation’, etc. The person remained puzzled and after a while asked ‘So why do people do that?’.

It’s a good question from someone with no experience of the service. This is someone, whilst not connected with the office products market, could just as easily be a dealer, end user, PA or office manager purchasing stationery for a business.

What is the value of Twitter in our industry?

Communication is a two way process and Twitter offers the opportunity to both monitor what is being said about your business, respond, share news and business or market updates, answer queries, engage with customers to improve service and enter in to a true two way conversation. In fact, as Tweets (the individual updates) can be either private or visible to all, you are able to engage people who are not active, but just monitoring the conversation. All these features are of value to suppliers, wholesalers and other companies within the office products industry. Just go to www.search.twitter.com and type in “Post It Note” in the inverted commas and see who is talking about this product.

For more information on how Twitter can be used, see the Twitter Book from the Financial Aid Podcast.

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Entry filed under: Communities, Marketing, New Media, Office Products Market, Stationery. Tags: , , , , .

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3 Comments Add your own

  • 1. Your industry information guide  |  January 20, 2009 at 4:42 am

    Twitter has come a really long way. It is not just a social networking platform. There are companies that are planning complete campaigns based on twitter.

    Reply
  • 2. Pete Price  |  February 20, 2009 at 3:52 pm

    Hi Jane,
    Found this from a post you made on the dealer support forum. I have just created a twitter account to try it out. I am interested in seeing how we can use social networking to benefit our business.
    Our business has just moved from vow to spicers in January and we have found some good things and some not so great. The main reason for teh move was the awefull support from vow customer services.
    Like the site
    Pete

    Reply
  • 3. janerowe  |  February 20, 2009 at 11:30 pm

    Pete,
    Do give me a call or email me at jane.rowe@spicers.co.uk. Interested in your feedback.
    Jane

    Reply

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