Bloggers v Journalists – what is the difference?

June 13, 2009 at 5:25 pm 1 comment

MediaBloggers or journalists…are they one and the same? ‘Media’ defined by the New Collins English Dictionary as ‘means for communicating information or news to the public’ implies that any platform that supports the art of communication, be it newspaper, TV or blog is classified as media.

All bloggers, just as all journalists were not created equal. Likewise all media are not equally valuable.

But blogs are another way in which people can consume content…an addition to the array of media available and one which may be the sole medium or one of a range of media a person wishes to consume. All this depends on the individual and their preferred method of content consumption.

Valuable, well researched content is not the sole remit of the blogger or the journalist. But blogs that deliver this value can certainly be referred to as ‘media’ in the context of this post.

And what about the ‘press badge’ question? Do bloggers merit a press badge to events? Just as with any effective outreach strategy, you need to evaluate that the voice is relevant and well read. Those appropriate to the exhibition or conference audience should be viewed as press. They are equally as valuable to the organisers, exhibitors or industry concerned.

Why do some people treat them any differently?


Entry filed under: Marketing.

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1 Comment Add your own

  • 1. David Carter  |  June 19, 2009 at 12:22 am

    Traditional journalism is all but dead. The modern consumer of news sifts and edits his or her chosen sources of content to build a rolling newsfeed of their own. If you want to read about what happened yesterday, buy a newspaper. Even the slew of 24 hour news channels are often slow to react and respond to events as they happen. More and more, the most up to date sources of what is really going on are the blogs, tweets and smartphone video clips of “citizen journalists”. People who are close to where the action is. The recent events in Iran have dramatically highlighted this fact. Whilst the major news networks were dragging their heels with the interminable analysis of swine flu and world economic events, the unfolding story from Tehran was playing out live, raw and unedited in the Blogosphere and Twittersphere.
    Yes the traditional journalists are able to package, manipulate and present in a sometimes more appealing format, but the intelligent consumer of news should be able to draw on any sources available to build a better, more balanced picture.
    Bloggers are journalists, and indeed, good journalists are bloggers too.


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